Carrera was founded in 1956 in Austria by Wilhelm Anger as the sports eyewear maker Wilhelm Anger Werker inspired by the Carrera Panamericana auto race. In 1964, Wilhelm Anger developed and patented the ‘Optyl’ material, which was a heat-hardened plastic weighing 20% less than acetate resulting in a reduction of allergic reactions and improved fit through a memory effect that provided permanent elasticity and dimensional stability. The brand is popular among celebrities and they are often spotted on various day events, sports events flaunting their pair of Carrera eyewear. Celebrities like Paris Hilton, Madonna, Lady Gaga, Rihanna, Usher, Matti Nykänen etc. etc. are seen wearing Carrera sunglasses. The brand has not only taken over the music industry but also the acting industry. Hollywood is full of celebrities that prefer Carrera as their sunglass brand. Gwen Stefani, Brad Pitt, Britney Spears, they are spotted with Carrera sunglasses.